The logo that reads like a six-word Hemingway story: “Old No.7 Brand. Here are a few of our favorites! Jack Daniel’s Studying famous vintage brands is a great way to prepare for designing your own logo. All-caps trademark text (telling you what the company does and when it was established)Īs we mentioned, these aren’t hard rules, but guidelines to help you orient yourself.A cursive flourish of text (usually, the brand’s name).It’s the underlying themes like self-reliance and – paradoxically – togetherness and teamwork, that often make vintage logos so appealing to some sectors.īut how does a vintage logo actually look? Here are a few pointers to get you started: Common themes and symbols in a vintage logoĪ vintage brand identity or logo often involves one or more of these visual themes:Īnd they often contain one or more of the following motifs: However, it’s important to note that vintage logos aren’t industry-specific. (Disclaimer: don’t do this, a bear WILL eat you).įrom liquor companies to adventure gear and coffee shops, vintage is a versatile style favored by an eclectic group of industries. A good vintage logo should make you want to immediately quit your job and hit the road, maybe stopping briefly at Cabela’s, before plunging onward into the wilderness.

Whiskey-makers, for instance, still use the same techniques they have for decades, so it makes sense to incorporate this into their brand identity.Īt other times, Vintage inspires a restlessness for the outdoors. Often, this takes the form of going back to your roots with visual elements that refer to an old pedigree, heritage, or tradition. Vintage brands are a nostalgic departure from the present to some faraway time and place. Think mountaineers, pioneers, and Henry David Thoreau in his cabin with a Herschel backpack. Think prohibition-era USA, or the Golden Age of Exploration. So saddle up and dust off your pre-faded H&M work boots, because we’re about to go lookin’.Īt its heart, vintage is about storytelling. It insists on rugged self-reliance, a love of the good earth, and on facing the unknown with whatever tools you happen to have at hand.Īnd while a vintage logo is sometimes hard to define, you know when you see one. Vintage is the sign of the open road, the Walt Whitman of logo styles. If you drew one in the sand on an empty beach, a hundred hipsters would instantly emerge from the sea, looking for adventure, freshly ground coffee, and scented beard oil.

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